Define ethnocentrism.

Ethnocentrism is defined as the belief in the superiority of one's own culture. This concept illustrates how individuals often evaluate other cultures through the lens of their own cultural norms and values, leading to a perspective that may view other cultures as inferior or less worthy. This mindset can result in misinterpretations, stereotypes, and biases against those who are different.

Understanding ethnocentrism is crucial in cultural anthropology as it highlights the importance of cultural relativism, which is the practice of assessing a culture by its own standards rather than through the filter of one’s own cultural experiences. Recognizing ethnocentrism allows anthropologists and individuals to approach other cultures with more openness, ultimately fostering better intercultural communication and understanding.